Privacy Policy

Effective Date: October 15, 2026

Diamond Business Services, Inc. (“Diamond,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, and protect personal information.

This Privacy Policy explains our information practices when you visit https://www.diamondbusiness.net, complete a contact or advertising form, communicate with our team, or interact with our digital marketing.

1. Information We Collect

We collect information that you voluntarily provide when contacting us, requesting a demonstration, asking for pricing, completing a lead form, or communicating with our representatives.

This information may include:

Name and job title
Company or organization name
Business email address and telephone number
City, state, and business location
Product interests and service requirements
Information submitted through contact forms, advertising forms, or other communications

We may also automatically collect certain technical and website usage information, including:

Internet Protocol (IP) address
Browser and device information
Pages visited and time spent on our website
Referring websites and advertising sources
Interactions with website content
Cookie identifiers and related analytics information

2. How We Use Your Information

We use collected information to:

Respond to inquiries and requests for information
Provide product demonstrations, consultations, and quotations
Communicate about products, services, and customer support
Maintain customer and prospective customer relationships
Improve our website and customer experience
Measure advertising performance and marketing effectiveness
Identify business interest in our products and services
Send relevant marketing communications where permitted by applicable law
Maintain website security and prevent fraudulent activity
Comply with applicable legal requirements

3. Advertising and Marketing Technology

Diamond uses digital advertising and marketing technologies to understand interest in our services and connect with organizations that may benefit from our solutions.

Google Ads

We use Google Ads to advertise our products and services. Google advertising technologies may collect information about advertisement interactions, website visits, and conversions through cookies and similar technologies.

When you submit information through a Google Ads lead form, the information you provide is made available to Diamond for responding to your inquiry and managing the resulting business relationship.

Google’s handling of information is also governed by Google’s applicable privacy policies.

Website Analytics

We use website analytics and performance measurement technologies, including Google analytics services where enabled, to understand how visitors interact with our website and improve website performance and marketing campaigns.

Visual Visitor

We use Visual Visitor technology to help identify organizations showing interest in our website and services. This technology may process IP addresses, company-related information, and website activity to provide business visitor insights.

Information obtained through visitor identification tools may be used for business development, lead qualification, and relevant sales outreach, subject to applicable law.

Freshworks and Customer Relationship Management

We use customer relationship management and related business tools, including Freshworks services, to organize inquiries, maintain business contact records, manage sales opportunities, and support communications with customers and prospective customers.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, understand visitor activity, and measure marketing effectiveness.

These technologies may include:

Essential cookies: Support necessary website operations and session functionality.
Functional cookies: Support visitor preferences and website features.
Analytics cookies: Help us understand website traffic and performance.
Marketing cookies: Support advertising attribution, conversion measurement, and other advertising-related activities.

We use WPConsent to help provide information about cookies and visitor consent choices.

You can manage cookies through the consent options available on our website and through your browser settings. Certain website features may not function as intended when cookies are disabled.

For additional information about the cookies used on our website, please review our Cookie Policy.

We may disclose information to trusted technology providers and service partners when reasonably necessary to operate our business.

These may include:

Website hosting and technical support providers
Customer relationship management providers
Advertising and analytics platforms
Email and business communication services
Website visitor identification providers
Other vendors assisting with authorized business operations

Some advertising technologies may involve the disclosure of online identifiers and browsing activity to advertising partners. Depending on applicable privacy law, this may constitute targeted advertising or sharing of personal information.

We may also disclose information when required by law, to protect our legal rights, or in connection with an authorized business transaction.

6. Marketing Communications

If you provide your contact information through our website, an advertisement, a trade show, or another business interaction, Diamond may contact you regarding your inquiry and relevant products or services.

Where marketing communications are permitted, you may request to stop receiving them by following any provided unsubscribe instructions or by contacting us directly.

Requests to stop promotional communications do not necessarily prevent communications required for existing customer relationships or service obligations.

7. Data Security and Retention

We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, misuse, alteration, and disclosure.

However, no internet transmission or electronic storage system can be guaranteed completely secure.

We retain personal information for as long as reasonably necessary to fulfill legitimate business purposes, maintain customer relationships, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

8. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

Request access to certain personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of eligible personal information
Request information about how your personal information is used or disclosed
Opt out of certain advertising-related processing, where applicable
Withdraw consent where processing relies on your consent

To submit a privacy request, contact charlia@diamondbusiness.net.

We may need to verify your identity or authority before fulfilling certain requests. We will respond in accordance with applicable law.

9. Third-Party Websites

Our website may contain links to manufacturers, technology providers, partners, and other third-party websites.

Diamond is not responsible for the privacy practices or content of websites operated by third parties. We encourage visitors to review the privacy policies of those organizations before submitting personal information.

10. Children’s Privacy

Our website and business marketing activities are intended primarily for organizational representatives and adult business users.

We do not knowingly solicit personal information directly from children under the age of 13 through our website.

If we become aware that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to address the matter.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, technologies, services, or applicable legal requirements.

Updates will be posted on this page with a revised effective date.

We encourage visitors to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy, our information practices, or your privacy rights, please contact:

Diamond Business Services, Inc.

723 SW 7th Ave
Amarillo, TX 79101

Privacy Contact: Charlia Pence
Email: charlia@diamondbusiness.net
Phone: 806-373-4148

Website: https://www.diamondbusiness.net